Diffus is founded by Michel Guglielmi and Hanne-Louise Johannesen. Michel is an architect working with tangible media and interaction design. He has been teaching at the Royal Danish Academy of Fine Art, Schools of Architecture and Design. Hanne-Louise has a masters degree in Art History and has worked as assistant professor in Visual Culture at the University of Copenhagen. She now teaches at the IT-University, Denmark. Diffus Design is a Copenhagen based design studio working with intelligent textiles, tangible interfaces and interactive installations. The approach is aesthetic, and there is a strong focus on how technology and everyday objects can merge in a way that craft and technology enrich each other rather than being opposites. One of the main missions for Diffus Design is to combine traditional know-how and a codified production processes with uncharted ‘soft’ technologies and complex materials. The idea is to emphasise familiarity, luxury and comfort and try to combine different materials and innovative technology in often-unpredictable ways and unconventional twists but always with strong concepts and clear narratives.