onformative is a Berlin-based studio for digital art and design. Founded in 2010 by Julia Laub and Cedric Kiefer, the studio constantly searches for new forms of creative expression. Observations of their surroundings inspire them to explore the possibilities that lie between analog and digital fields to examine the relationship of humans and technology. They develop innovative projects across media that range from digital art installations and generative design to dynamic visuals and data-driven narratives. Their broad client base includes work for Nike, IBM, Google, Dolby Labs and more. Through an interdisciplinary and collaborative practice, the visual language of onformative is variable.